Use CPM Bidding with Segmentation to beat Linkedin Ads High CPC

Average Cost-Per-Click on Linkedin is high in general. Clicks on Linkedin are more expensive than Google Adwords for most industries, and certainly more expensive than Facebook Ads in pretty much all industries/Verticals. Unlike Google Adwords, there are no “intent” signals like keywords on Linkedin. And unlike Facebook, there are no deep “interest targeting” either. So this […]

Linkedin updated Ad Specs for Sponsored Updates

Linkedin seems to be orienting more towards a self-serve strategy. While only a few months ago, the best Ad Units were part of Managed services, these products are gradually being rolled out to self-serve advertisers also. First, Linkedin InMail was added to the self-serve platform (meaning it is available to all advertisers). The “Follow” option […]