This is the 2nd of the two-part series on setting up a lead nurturing funnel. If you haven’t read Part 1 yet, it is recommended that you do so here. In part 1, we talked about how to setup Lead Scoring, which is a key aspect of any successful lead nurturing campaign. […]
Email Funnels
Setting Up Lead Nurturing Email Funnels: Part 1
Lead nurturing is a common concept nowadays, especially in B2B Market where you have the concept of sales cycle. Marketo defines it as follows: Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. It focuses marketing and communication efforts […]