This is the 2nd of the two-part series on setting up a lead nurturing funnel. If you haven’t read Part 1 yet, it is recommended that you do so here. In part 1, we talked about how to set up Lead Scoring, which is a key aspect of any successful lead nurturing campaign. The second […]
Email Funnels
Setting Up Lead Nurturing Email Funnels: Part 1
Lead nurturing is a common concept nowadays, especially in the B2B Market where you have the concept of the sales cycle. Marketo defines it as follows: Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. It focuses marketing and […]