Average Cost-Per-Click on Linkedin is high in general. Clicks on Linkedin are more expensive than Google Adwords for most industries, and certainly more expensive than Facebook Ads in pretty much all industries/Verticals. Unlike Google Adwords, there are no “intent” signals like keywords on Linkedin. And unlike Facebook, there are no deep “interest targeting” either. So this […]
Google Analytics Custom Report: Mobile Traffic Performance
Key data points in this report: Engagement & Conversion Data by Mobile operating system. Engagement & Conversion data by Device (Model Name): Search Performance: Keywords driving mobile traffic to the website, & keyword specific website engagement & conversions data: Top Pages Performance for Mobile Traffic: Total visitors, website engagement (bounce rate & pages per […]
Google Adwords Campaign Structure
Adwords campaign structure plays a significant role in how a campaign performs. But two other key areas to consider while deciding on the structure are: How they are likely to evolve in the coming months/quarters/years, as more products or services are added. The degree of control over optimization, especially when it comes to scaling up […]
Conversion Rate Optimisation Tools Use Cases (Crazy Egg)
In this post we will be looking at Conversion Optimisation & Landing Page Optimisation use cases. A number of tools exists to make your job easier. The goal of CRO activities is to take “element(s)” of a landing page and test a variation. And although majority of these tools are feature rich, how exactly you use […]
Setting Up Lead Nurturing Email Funnels: Part 2
This is the 2nd of the two-part series on setting up a lead nurturing funnel. If you haven’t read Part 1 yet, it is recommended that you do so here. In part 1, we talked about how to setup Lead Scoring, which is a key aspect of any successful lead nurturing campaign. […]
Setting Up Lead Nurturing Email Funnels: Part 1
Lead nurturing is a common concept nowadays, especially in B2B Market where you have the concept of sales cycle. Marketo defines it as follows: Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. It focuses marketing and communication efforts […]
Google Analytics Custom Report: Top Pages Performance
Key data points in this report: The percentage of pageviews which were entrance to this site Engagement data for these pages (Bounce Rate & Avg. Time on Page) And, the resultant Ecommerce Transactions from these pages Report Sample 1: Link to the report: https://analytics.google.com/analytics/web/template?uid=ysUuCzIWSAiYYFELyfih9Q
Google Analytics Custom Report: PPC Analysis
What this report tells you: A Side-by-side comparison of Campaign & revenue data Drill down to Campaign, Ad Group, Keywords & Search Terms level A look at all paid campaign traffic irrespective of networks Comparison of Cost-Per-Click & Revenue-Per-Click data to easily find most profitable campaigns. Report Sample 1: Report Sample 2: Link to […]
Google Analytics Custom Dashboard: Content Analysis
What this report tells you: How well is your content being received by the intended audience (Page Views & Unique Page-views). Top 10 content pages being consumed by your intended audience (Avg Time on Page & Bounce Rate by Page Title) Top 10 pages generating most number of sales/conversions (Goal Conversion Rate) Top 10 pages […]
Google Analytics Custom Report: Source-Wise Traffic Efficiency
What this report tells you: How efficient is the traffic being generated from various online sources? (which is another way of asking how well traffic from various sources converts visitors into buyers) View traffic efficiency by drilling down to top 3 levels: Source, Medium & Campaign. Report data at Source level: Report data at Medium […]