Google Analytics Custom Report: Mobile Traffic Performance

Key data points in this report:

Engagement & Conversion Data by Mobile operating system.

Engagement & Conversion data by Device (Model Name):

 

Search Performance:

Keywords driving mobile traffic to the website, & keyword specific website engagement & conversions data:

 

Top Pages Performance for Mobile Traffic:

Total visitors, website engagement (bounce rate & pages per visit) as well as the very useful metric “PageValue”, which is ((Transaction Revenue + Total Goal Value) divided by Unique Pageviews for the page or set of pages)).

-Same data drilled-down to traffic source

 

 

Link to the report:

https://analytics.google.com/analytics/web/template?uid=1bRAzC6dSIqyAhGXPzaXAw

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