Use CPM Bidding with Segmentation to beat Linkedin Ads High CPC

Average Cost-Per-Click on Linkedin is high in general. Clicks on Linkedin are more expensive than Google Adwords for most industries, and certainly more expensive than Facebook Ads in pretty much all industries/Verticals. Unlike Google Adwords, there are no “intent” signals like keywords on Linkedin. And unlike Facebook, there are no deep “interest targeting” either. So this […]

Google Analytics Custom Report: Mobile Traffic Performance

Key data points in this report: Engagement & Conversion Data by Mobile operating system. Engagement & Conversion data by Device (Model Name):   Search Performance: Keywords driving mobile traffic to the website, & keyword specific website engagement & conversions data:   Top Pages Performance for Mobile Traffic: Total visitors, website engagement (bounce rate & pages per […]